Amongst Zambia’s wide range of ethnic and diverse artistic rappers, Ruff Kid stands out as one of the top lyricist of this South African country for many different reasons. Born and raised, this Zambian native is better known by the name Masautso Nkhoma, however his stage name, so he says, derives from and depicts his background; Being raised in single parent household in the rural parts of the Cha cha cha township, Masautso closely identified with every aspect of his rough childhood so, as a result became the basis and significance of his stage name, Ruff Kid. Many believe that your name reveals your nature, therefore, for Masautso to attribute his name to reflect his experiences as he grew from the outskirts of Zambia speaks volumes to his own personal respect for his not just his upbringing, but Zambia as a whole. Ruff Kid turned his stories of poverty and suffering into raps at a very young age. Influenced by various mainstream american rappers, Ruff Kidd developed his craft as a stylistic rapper very early on. In 2000, this hardworking African artist catapulted his career with a hit single “Wekatemwikwa.” This record opened numerous doors for this young artist. From being signed to prominent labels, to crafting three successful albums, Ruff Kid put Zambia on the map as he accomplished so much while remaining true to his native tongue, his native land, and his native experiences. Ruff is most widely known for the many awards he has made. This hip hop star won the CBC Music Video Award, as well as the Born and Bred Award for Best Hip Hop Video. After he produced his own amazing hits, with some controversial collaborations and highly acclaimed features, Ruff Kid tapped into his entrepreneurial capabilities by creating his own record label KANG’ONO ENTERTAINMENT, which of course, made his name and his career grow to even bigger and greater heights.